Welcome
Hey, I’m Joe Carpita — I help organizations understand emerging change, envision alternative futures, and develop strategies that embrace ambiguity & mitigate risk.
About
My philosophy is that starting strategy with foresight helps organizations explore, imagine, and anticipate the future amidst the ambiguity. 75% of organizations are not prepared for the pace of change in and around their industry! Being prepared means systematically dissecting the forces of change; then constructing a panoply of potential futures, each scenario and innovation scrutinized through a relentless lens of ‘What if…?’ and ‘How might we…?’
Foresight allows organizations to go beyond strategy; it's a relentless pursuit of resiliency against exploration of the unknown.
I currently work for PepsiCo as the Senior Manager, Strategic Foresight & Futures Visions as part of PepsiCo's award winning Global Design Innovation team. I am a graduate of the University of Houston Master’s of Foresight Program, and prior to PepsiCo I led strategic foresight engagements for top companies including as Samsung, McGraw-Hill Education, Cox, and Proctor & Gamble.
Writing
Name | Created | Excerpt | Featured | Title |
|---|---|---|---|---|
June 1, 2025 | This post was originally published as part of the Association of Professional Futurists Compass Magazine June 2025 “How-To” issue | featured | APF How-to: Supercharge Signal Scanning with Notion | |
May 3, 2025 | In May of 2025, I attended and presented at the University of Houston foresight program’s annual Spring Gathering event, celebrating 50 years of the UH program and exploring the future of Futures & Foresight. | featured | Creativity Conundrum | |
June 6, 2024 | This post was originally completed as part of my master’s course “Professional Seminar,” and published on the University of Houston’s Foresight Program Blog, republishing here because why not? | Embracing Public Sharing for Better Foresight Practice | ||
December 1, 2023 | While the different types of strategy detailed in Mintzberg's Strategy Safari remain foundational, the demands of the networked, agile, and matrixed environments of global mega-corporations today require not only new methods of building strategy, but new metaphors as well. One such metaphor as a fitting model for crafting strategy in the modern business era is mycelium, the root-like structure of fungi. | featured | The Mycelial School of Strategy | |
March 30, 2023 | A presentation I was recently invited to give on Applied Foresight for Leala Abbott’s Strategic Management class @Parsons/New School. | Applied Foresight for PSDS 3430 Strategic Management class @Parsons/New School | ||
October 3, 2022 | A short essay from a course for my master’s work. The prompt was about the most significant change across lifetimes from generations recent to mine. | Significant Change | ||
September 19, 2022 | 50 years from now, society will largely resemble the present, but not necessarily in a positive way. | A brief vision of 2072 - Societal Degradation, Forced Equilibrium | ||
July 27, 2022 | This diatribe on the plague that is retconning was inspired by a GQ UK article I came across on Twitter. | Stranger Things & the Invasion of Iraq I Remember | ||
July 26, 2022 | Finally eliminating COVID-19 could be a litmus test for the full-on corporate rule. | BA5, the Bottom Line, & Corporate Oligarchy | ||
April 19, 2020 | While browsing reddit on a Saturday evening I came across a reddit post from a second year industrial design student chock full of uncertainty in their future and their sketching ability. | A reply too lengthy for /r/industrialdesign | ||
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